The Love: Unity Drop highlights the power of culture as a bridge, honoring shared traditions across the Middle East and North Africa. Rooted in the heritage of its founders, Moroccan (bessam) and Iranian (Cha$e a bag co.), this collection celebrates the textures, colors, and flavors that connect the region, while spotlighting unity as both a value and a visual language.

For this campaign, bessam and Cha$e a bag co. collaborated on three distinct pieces that bring together design, symbolism, and craftsmanship. Each garment embodies a cultural touchpoint from food reimagined as fashion, to languages intertwined, to hand-stitched detailing that honors artisanal practices of the region.

Beyond aesthetics, this drop carries a deeper purpose: raising awareness and funds for communities in the Middle East impacted by famine and ongoing conflict in Palestine. A portion of profits will be donated to nonprofit organizations providing critical aid on the ground.

The Love: Unity drop reflects both brands’ mission to create fashion that tells stories, bridges cultures, and uplifts communities. Each piece is more than clothing, as it is a statement of solidarity, resilience, and the belief that creativity can inspire meaningful change.